Marketing Research Survey

Project Name:

Product/Category:

Department:

Project Manager:

Date:

Prepared by:

Document Owner(s)	Project/Organization Role

Product Description:

Customer Questions:

ID	Question	Selection	Response/Comments
1	What is your overall perception of the product described above?	Poor

Average

Good

Excellent
2	What do you like most about this product?
3	What do you like least about this product?
4	Which level of quality best describes this product?	Low Quality

Average Quality

Good Quality

High Quality
5	Select how you feel about the product described above.	Not a Value

Average Value

Good Value

Excellent Value
6	How important are these features as being a part of this product?

Feature A

Feature B

Feature C

Feature D	Not Important

Neutral

Important

Very Important
7	Please rate the importance of each feature from 1 to 4:

Feature A

Feature B

Feature C

Feature D	Least Important

Neutral

Important

Most Important

8	If this product were available, would you be interested in buying it? Please select your level of interest.	Not Interested

Indifferent

Somewhat Interested

Very Interested
9	What would be your main reason for buying this product?
10	Do you think this is a fair price for this product?
11	If offered a discount, would you be interested in buying this product?	Unlikely

Not sure

Would Consider

Likely
12	How would you rate the value of this product?	Poor Value

Average Value

Good Value

Excellent Value
13	Would you be likely to select this product over other offerings from other brands?

Under Response/Comments, please explain why or why not.	Yes

No

14	Have you purchased a similar product?	Yes

No
15	What would be your most important factors in choosing this product? (Please select three.)	Value

Best Performance

Name Recognition

High Quality

Convenience

Price

Don’t Know
16	What is your age range?

20-29

30-39

40-49

Over 50
17	What is your income range?	20K–29K

30K–39K

40K–49K

Over 50K
18	In what area of the country do you live?	East Coast

Midwest

Southeast

Northwest

Southwest

Marketing Research Survey

Confidential	Page 2	8/10/2004

Confidential

Marketing Research Survey_Test

Last printed 8/10/2004 4:28:00 PM

2004-08-10