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Draft Message Map Template


Draft Message Map Template
Draft Message Map Template
Draft Overarching Message Map for (Insert Topic Here)
Title of Map (Should refer to topic of map and also timing, e.g. Pandemic Flu Pre-Event Messages)
Stakeholder: General Public (could be any group, e.g., policymakers, media)
Question or Concern: (e.g., what should we know about pandemic influenza as of 3/16/05)
Overarching Messages (short form):
This message should contain three sentences and three related concepts at most. It should require roughly
27 words. It should be stated as simply as possible.
Key Message 1
Key Message 2
Key Message 3
Most important message here.
Least important message here.
Second most important
message here.
Supporting Information 1-1
Supporting Information 2-1
Supporting Information 3-1
Supporting information should
add detail to overarching and key
messages.
Supporting information 1-2
Supporting Information 2-2
Supporting Information 3-2
Supporting Information 1-3
Supporting Information 2-3
Supporting Information 3-3
Draft Message Map Template